Education, Innovation and Software Production: the contributions of the Reflective Practice in a Software Studio

The growth of the mobile phone market has been generating a great demand for professionals qualified applications (APPs) development. required profile includes technical skills, also known as hard and behavioral or soft skills. training these in speed, quantity, quality demanded by poses significant challenge educational institutions. Apple PUCPR have established partnership to build software studio develop such talents using Challenge Based Learning (CBL) method associated practices whose effects need be studied. This research aims analyze contributions reflective practice teach main professional competencies regarding app development, including was case study, based on semi-structured interviews with 28 participants three cycles. collected data were analyzed open axial coding from Grounded Theory Atlas.ti tool. results demonstrate that practice, applied environment uses CBL able help students map new ideas acquire valuable study pointed out is an effective instrument developing skills market, which demands innovation at high speed.